Brazilian culture is about more than playing soccer on the beach. True it is a country famed for dancing and a joyous celebration of life. However there are other aspects to the country that you may not be aware of.

One of the reasons for the heritage of the country is the mix of influences that have changed the country over its history. As well as the native population there was also the arrival of the Portuguese settlers. Over time they brought with them slaves from Africa who also contributed to the musical heritage of the country.

One of the lasting legacies of this time is the Portuguese language that is spoken by the vast majority of the population. Percentage wise nearly 100 per cent of the Brazilian population speak the native language. This is why if you intend to advertise in Brazil or give out business cards you should include a Portuguese translation.

Another key part of the culture is the role of the family. In Brazil the family acts as a kind of social network with everyone in the immediate and extended family having a role to play. It is something that affects people on a number of levels, including in the world of business.

It is not considered unusual for family members to have prominent roles in Brazilian companies. In this context nepotism is not considered a bad thing. The idea is that if you know someone you are more likely to trust them. This also extends to dealing with other businesses. They like to know who they are talking to and want to know as much information about a company and the individuals running it. They are also more likely to agree to meet you face to face rather than conduct business via the phone or email as they consider this more personal.

There is also a clear etiquette when visiting someone in Brazil. If you are invited to their home you should bring a gift with you, greeting men with a handshake and eye contact and women with a kiss on the cheek. Avoid bringing anything black or purple as these colours are associated with death. You should also avoid giving handkerchiefs for the same reason. If you want to give flowers orchids are the traditional choice.

If you are invited to a dinner party you should arrive half an hour late. For a larger social gathering people are normally expected at least an hour late. Formal dressing is generally preferred to casual and if you are in any doubt you should aim to have something flashy and impressive rather than dress down.

Like any nation there are different areas with different cultures. Brazilian culture can vary in many ways. For example the city of Sao Paulo is known for its theatre and opera as well as the more traditional forms of music and culture. Look online for more information about events in the country as well as package deals for events such as the Rio carnival.